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Art Direction for Avo Eye
I worked on a campaign for Kiehl’s Creamy Eye Treatment with Avocado (or as we called it, Avo Eye). Since the formula now included caffeine, the ‘big idea’ was all about the ‘wake-up’ effect. I pitched the concept of an avocado alarm clock, which got the green light! The branding team polished up the idea, and I used the final artwork to create the homepage banner, email, and pagebreaker banners. It was a fun way to highlight the new formula!
Creating the key visual was a rewarding process! I spent time exploring, sketching, and refining the ‘avocado alarm clock’ concept to highlight the new caffeine ingredient. After presenting my ideas, I collaborated with the branding team to polish the design, then adapted it for banners, emails, and more. It was a great experience to work beyond the ecom team and see the concept come to life!
Concept
Final
Key Visual
Home Page Banner
Mobile layout
Desktop layout
Home Page Banner
Mobile layout
Mobile
Page Breaker Banners
Desktop
Page Breaker Banners
I’m so grateful I got to concept for this campaign and see my avocado alarm clock idea come to life! Of course, it wasn’t a solo effort—huge thanks to the branding team for bringing me in, my senior art director for guidance, the copywriters, UX/UI collaborators, the digital marketing team, and everyone else at Kiehl’s who helped make it happen. It was a true team effort, and I’m proud of what we created together!
Page Breaker Banners
I’m so grateful I got to concept for this campaign and see my avocado alarm clock idea come to life! Of course, it wasn’t a solo effort—huge thanks to the branding team for bringing me in, my senior art director for guidance, the copywriters, UX/UI collaborators, the digital marketing team, and everyone else at Kiehl’s who helped make it happen. It was a true team effort, and I’m proud of what we created together!
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